<aside> <img src="/icons/push-pin_gray.svg" alt="/icons/push-pin_gray.svg" width="40px" /> · Duration: You have 4 hours to send the challenge back · Results: Send your final work with the format you think shows your work in the best way to [email protected]. Please make sure to give a public link/access.

</aside>

Context

lemlist is evolving from a platform primarily used for cold email and outbound campaigns to a more comprehensive Sales Engagement Platform targeted at sales teams of 3 to 30 people. Our goal is to help these teams systematically engage leads and customers through multiple channels, automate repetitive tasks, and drive better sales performance.

Current challenges & opportunities

  1. Transitioning from an individual or small startup-oriented tool to a Sales Engagement Platform for small and medium-sized sales teams
  2. Differentiating from competitors (Outreach, Salesloft, Apollo, …) through unique features and a user-friendly experience
  3. Identifying where AI can deliver the most value for sales teams
  4. Balancing quick wins (low-hanging fruit) with longer-term, strategic AI initiatives that set lemlist apart in the market

ICP & Persona

Our typical users are SDRs, full-cycle sales, or small sales teams, with 3 to 30 members who are looking to streamline their outbound sales processes and improve their team's efficiency.

They need an easy, scalable way to build sequences that can help them source leads, engage prospects across multiple channels, manage leads throughout the sales pipeline, collaborate effectively with team members on messaging and strategy, and track performance metrics to optimize their outreach efforts.

They often have limited time and prefer tools that are straightforward yet powerful, with minimal setup friction.

These users value solutions that can be implemented quickly and show immediate results, while still offering advanced capabilities for when they're ready to scale their operations.


Your mission

You have joined lemlist as an AI Product Manager. Your first major assignment includes two parts: