https://www.youtube.com/watch?v=f0-KbYdDxvA&t=1s

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Step 1 - Reach out to the right people

Duplicate this template, and fill it out with your ICPs’ details (+ 🎥  free tutorial inside)

Ideal Customer Profile (ICP) generator

A. If you don’t have a product-market-fit (PMF)

• [ ] Look up traffic volumes on the pains you are trying to solve. You can use tools like Ubersuggest or Ahrefs to do that.
• [ ] Hang out in communities or platforms such as Facebook, Reddit, Quora, Slack, Circle, Discord, etc., to see if people have the problem you’re trying to solve.
• [ ] Build multiple ICPs (using the templates above) based on your assumptions. You created the business in the first place to solve a problem. Who might have this problem?
• [ ] Reach out to 100 people from each ICP (aim at having 10 to 30 on the phone from each ICP) to network with them, ask them for feedback, and see if they are experiencing the problem that you are solving.
• [ ] Verify your assumptions for each ICP

B. If you have a product-market-fit (PMF)

• [ ] Map out your existing customers. Be aware that not all of your clients are ideal clients, but it is still super useful to understand what type of customers you serve.
• [ ] Prioritize your Personas into Tiers (use this template below)