What to expect from this Notion document?

• The golden rule that you should follow if you want to build a product people truly need
• A no-BS guide on how to do customer interviews so they’ll tell you exactly what you need to know.
• Templates messages that don’t get ignored so you can get in touch with your next customers
• All the secret questions I use when I interview potential customers and I want them to tell me things they’ve never said to anyone before 🤫

Discover how to do something people want 👇

https://www.youtube.com/watch?v=416pFvLx2vM

The golden rule of every successful business

9 out of 10 startups fail because instead of solving a problem, they develop a solution and THEN try to find a problem for it…

<aside> 🚀 But 90% of the results you get when launching a business come from understanding people’s needs.

</aside>

After you define your million-dollar business idea (more about it here) and know who your Ideal Customer Profile (ICP) is, you want to obsess over a problem worth solving.

For example, in the case of lemlist’s - we focus on sales teams from ambitious companies that struggle to book meetings with their prospects.

Why is this problem important to me?

If people can’t find new customers, they won’t be able to generate enough revenue to keep their business or scale it. And that’s something I’m personally passionate about.