lemlist is a sales engagement platform giving sales teams a real competitive edge.

Bootstrapped from day one, we’ve grown from $0 to $40M ARR in just six years, without raising a single dollar. Today, we’re a profitable B2B SaaS company valued at $150M, trusted by more than 40,000 sales teams worldwide to run their outbound.

In November 2025, we acquired Claap, a $2M ARR sales conversation intelligence platform.

This acquisition marks the start of an exciting new chapter: building an AI-powered, end-to-end sales platform that helps teams book more meetings, and close more deals.

Claap Marketing Lead: a **360° entrepreneur role inside the lemlist Marketing team

We’re looking for our first Claap Marketing Lead to own how Claap is positioned and distribute and to take the product to $10M ARR as fast as possible.

This role requires a strong entrepreneurial mindset and hands-on experience across both Product Marketing (positioning, messaging, use cases) and Growth (acquisition and activation).

You’ll operate with both a PLG and sales-led mindset. Claap historically grew through self-serve and word of mouth. As we move upmarket, your mission is to turn the product into a growth engine that drives self-serve adoption and fuels the sales team, with an international growth mindset and a strong focus on the US market.

Most of the playbook still needs to be written. Demand generation and acquisition channels are largely untapped. You’ll build them.

As Claap Marketing Lead, you’ll be part of the lemlist Marketing team and have access to its full firepower, from brand design to paid acquisition and outbound expertise. You can tap into these resources as needed, or decide to externalize with freelancers. But you’re also expected to be hands-on, launching and executing yourself before handing anything over.

You’ll manage a €300k annual budget (paid + freelancers), report directly to lemlist’s CMO, and work closely with Claap’s founders and the entire lemlist Marketing team.

High ownership. High expectations. High impact.

What you’ll do