(I) BEFORE THE LAUNCH

1. New lemlist.com ready
   • https://www.figma.com/file/E49QUPlWYl6SLO7dyeSX8e/lemlist-v4-website?t=kMKOs5cwpipqypxB-0
   • [x] Final version design →
   • [x] Implementation ready → 25rd Feb
   • [x] All copywriting ready
2. lemlist V4 dedicated landing page for the launch
   • draft ready here
   • [x] Final version design → 21st/22nd Feb
   • [x] Implementation ready → 22nd Feb
3. all lemlist.com pages ready
   • draft ready here
   • [x] Final version design → max 22nd/23rd Feb
   • [x] Implementation ready → max 26/27th Feb
4. all lemlist articles and FAQs are updated with new screenshots of the new interface
   • [x] update all lemlist V3 screenshots with lemlist V4 screenshots (@Mihaela)
     • [x] high priority articles (by Fri 24.3.)
     • [x] low priority articles (by Fri 3.3. @Jiya)
   • [x] update all FAQs showing V3 screenshots with lemlist V4 screenshots

(I) TO-DO LIST OF THE LAUNCH

Teasing stage (the date might change in case implementation of the website is not ready)

23rd February,

• [x] Banner with a countdown on lemlist.com/LIVE ON THE WEBSITE

  The banner sends to the “join the waitlist” landing page, where people register for access. Once they register, people will get emails and reminders until the launch day.

  ✅ text for the teasing banner

• [x] Copy + sequence for people who register on the dedicated landing page for the launch

  ✅ confirmation email (starting from 23rd Feb)

  ✅ teaser #1 - Fri 24.2.

• [x] Newsletter teaser

  We can have a section in the weekly newsletter teasing the new lemlist V4. The CTA will be “Join the waitlist”, so people can register for access.

  ✅ the copy for the newsletter

• [x] LinkedIn + community post

  People start posting about the launch and tease people by asking them to register on the waitlist.

  ✅ 5 LinkedIn post inspirations for the team + define who’s posting and when

  ✅ LinkedIn post for lemlist account

  G’s teasing posts

  ✅ Copy for the community post + when we post it

• [x] Get testimonials from beta testers

  Get at least 10 testimonials to use for the launch landing page

• [x] In-app notifications

  In-app notifications

(II) DURING THE LAUNCH

Tuesday, 28 Feb, everyone gets access to lemlist 4.0,

• [x] Banner on the website announcing lemlist V4

  The banner sends to the new lemlist website, where people can access their lemlist accounts and check the new version.

  ✅ text for the launch banner